We always like to troll the newspapers on a Monday and see what the weekend brought.
Two articles caught the eye.
The first article is about the death of the 30 second TV ad. With people buying Tivo and switching to downloading TV series from iTunes and the line there is simply no room for advertisers anymore [...]
What makes a greenwash? How do we separate the spurious claims from the truth, why have ethical investments outperformed ordinary ones and what is it like to come from so called ‘dark side’ of advertising and marketing and make it your mission to sell sustainability and help humankind stay happy on the earth.
These are the [...]
The Age reports today that Australia’s big greenhouse polluters are doing less than their global counterparts to combat global warming and, in doing so, risking cost blowouts, regulatory burden and damage to their reputation.
Some of the key points include:
48% of Australia’s largest 200 companies are classified as having a high or very high potential impact [...]
Politics aside, we were fascinated to come across this page which is dedicated to nothing more than helping you understand what $315 billion dollars looks like.
Imagine what that dough could do for the environment if deployed in a clever way.
This is so hot off the press that we haven’t even had time to upload it to our portfolio page yet.
If you go back through our portfolio you’ll see that last year we created IFAW’s Save the Whales campaign with a series of 3D installation posters featuring blood and would be whale guts spewed [...]
In case you missed it, tonight’s episode of the ABC’s Q&A was a cracker…the first half at least.
Climate change was the issue. Penny Wong and Malcolm Turnbull agreed on a surprising number of issues, Tim Flannery kept things cool, calm and scientific while Catherine Harris, Chairwoman of fresh produce retailer, Harris Farm Markets put in [...]
At the risk of giving the competition a plug we noticed this article announcing the launch of Saatchi & Saatchi Sustainability in this week’s Australian Financial Review.
On one hand this is promising. It’s good to have competition, it keeps everyone on their toes and means that clients are demanding more sustainable thinking which can only [...]
This is the sort of idea we like. It’s funny, it brings people together and it’s all about helping create a better world. Best of all it’s powered by a lemon and coming to a town near you.
Bring on the climate torch…
(And yes, we’ve already signed up to wield the baton)
Here’s an article Ben wrote for Greenpages magazine about his own personal thoughts about why buyiong less might be good for more than just the planet. It’s their top story right now but you can save yourself one valuable mouseclick and also enjoy the author’s unabridged version by reading it right here.
It was a good weekend. For the first time in a while we had a few minutes to kick back with the newspaper. Here are a few of the stories that caught our eye.
Holden Commodore Australia’s top polluter
It turns out Australia’s favourite home made family car is also the most expensive to run and the [...]
The sequel to the rather clever original.
This article appeared in the last issue of AdNews. It goes a long way to explaining how we feel about Cannes, advertising festivals and the future relevance of the industry as a whole if we fail to start heeding Al Gore’s words from last year and start considering the social and environmental impacts of our [...]
If you are trying to get your head around sustainable business Presidio school of management very kindly made a dictionary for us.
You really do have to question who knows what when it comes to solving the climate change problem. Sure there is not a simple answer to solving complex problems like balancing economies and reducing carbon in an industrialised nation! However, surely Australia should be looking at sustainability as an opportunity to revolutionise the economy (and [...]
For all those business skeptics out there wondering whether profitable sustainability is achievable Ray Anderson tells you how to do it…..
Could this be the most sustainable passtime ever? Michel Lauziere uses recycled bottles and earth friendly transport to create a symphony in the streets. Strange but cool.
The belief that man will not save himself unless it costs him something seems to be proving correct if the latest data coming out of the US is concerned! The chart above tells us that in the US 20 billion fewer miles were traveled than this time last year! What can’t be achieved by good [...]
This article, in the weekend paper, caught our eye. It talks about how Peter Hall, founder of ethical investment company Hunter Hall made himself a multimillionaire by investing only in companies who do not harm the environment. With the growth in sustainability and ethics we predict he’s about to make a whole lot more.
Even [...]
Going mainstream doesn’t mean looking like everyone else. Just like the internet branded itself as different from other media, green brands and the sustainability movement need a fresh look and feel as well as a new way of doing things that sets it apart from what’s been before but still appeals to the mainstream.
If [...]
Today AdNews asked us to answer a few questions about where we see the future of Hybrids in this country. Here’s what we came up with…
Q: Can you give some insight into the varying consumer attitudes between overseas where you worked on Toyota Prius and here in Australia, on hybrid car models? Are the reasons [...]
This is a picture of artwork by Brazilian Alexandre Orion who created an exhibition called Art Less Pollution. He spent 17 days ‘cleaning’ pollution off the walls at the same time creating 3500 skull images.
Not content with this good deed he then washed the soot from his rags and made paint which he used to [...]
We’re always looking for new and interesting ways to deliver the sustainability message which is why this one caught our eye in a big way. It’s art meets recycling meets stats and figures. Or, in the words of the artist…
Running the Numbers looks at contemporary American culture through the austere lens of statistics. Each image [...]
An oldie but a goodie. Most of you will have seen this but it’s worth posting here just in case and always a good reminder that change is sneaking by right before our very eyes.
I came across this great David Suzuki speech while catching some sunshine up North and found it again online here. It makes a very simple case for the why saving the planet is the most self interested thing we can do.
You can find the speech at http://en.epochtimes.com/news/8-5-16/70748.html
Our recent launch featured in AdNews. You need a subscription to view it online so we took this handy screenshot for you to read. Just click to enlarge.
A brutally honest but also well considered article from the New York Times leaves us with the thought the best environmental brand messages come from real environmental solutions. Read the article here.
Here is a very interesting way in which consumer demand can drive change. Essentially this is again about using the power of social media to drive a collective conscience to make things happen. It is also a very clever way of turning the profit driver on its head by driving customers to stores/brands that commit [...]
Today is a ground breaking watershed day for sustainability on lots of fronts. In The Australian Marketing and Media Section there is a piece about Carbon Reporting on communication channels.
That is really interesting because now the carbon cost is being directly linked to communications in a way that it never has before. Once the Carbon [...]
If you ever wanted to find out what someone thought of your brand or you were doing some research into what people though of other brands check this out….http://www.brandtags.net/
If you haven’t seen the Greening Apple campaign you probably should. It’s one of the smartest bits of connection planning we’ve seen in a while…and far from being a short term stunt it was interesting to see that Greenpeace made a three year commitment to ensure the campaign delivered its results by adapting and evolving [...]
Here’s a nice simple approach to the argument based on that keystone of economics, the Pareto Optimal decision making matrix.
