How to Greenwash

How do you pretend to be green without actually changing your behaviour at all? What’s the best way to invent a phony accreditation scheme? How do the big boys pillage forests on the one hand while appearing to save them on the other?

The answers are all here in How to Greenwash, a step-by-step manual for the cynical marketer.

It’s everything you need to pick the genuine green item from this week’s dodgy advertising ploy. Click the pdf icon to download it.