Key Players
Matt Perry
Matt started his career at British Telecom before going agency side at M&C Saatchi, London. There he set up their online division, eMCSaatchi and, in his spare time, wrote a textbook on Connections Marketing. Everything was coming along nicely when he was swept off his feet by an antipodean gal and dragged, by the heart, downunder. On hitting the tarmac, Matt was picked up by bellamyhayden, soon becoming MD of the Melbourne office. He has studied at the Centre for Sustainable Leadership and in spite of extensive cognitive therapy, still prefers Marmite to Vegemite.
Ben Peacock
Ben is a trained accountant who long ago swapped calculator for pad and pen. Working his way from pinsuit and tie to advertising creative he helped make Billy a hit for ING, started the online division of independent agency LOUD then got on a plane to see the world. In Ireland he helped launch the Toyota Prius before joining JWT Bangkok as Regional CD on their Unilever business. After a few years doing laps of Asia, Ben returned home where he worked with Happy Soldiers, had cancer, kicked its butt and wrote a book about it. He’ll be signing copies in March ‘09.
Ben Anderson
Ben Anderson has been dealing in sustainability almost since before the word was born. In 1997 he began sustainability consultancy Sweep, working with government, schools and corporations to improve waste recycling and reduce energy usage. Impressed with his work in this area, Ben was hired by Wollongong Council to create NSW’s first Sustainability Street. Based on a successful Victorian model, this initiative reduced household waste by 35%, water use by 26% and energy use by 18%. Ben has also worked extensively as an environmental educator with schools of all levels, a skill that sees him perfectly placed to simplify sustainability messages for the time poor corporate market. In his spare time, of which he has none, Ben runs boutique eco retailer ecodepot.com.au
