Brand: stand out from the crowd

Your brand is the first thing people see of you. It forms their first impressions of who you are and what you stand for.

That’s why it’s so important that your brand is memorable, appealing, conveys your personality and sets you apart from the competition.

But a brand is more than a visual style – it’s also how you talk, and what you say.

  • Brand narratives
  • Key messages
  • Tone of voice
  • Logo design
  • Look and feels
  • Style guides



Bringing together industry leaders, retailers and consumers to create a circular lifecycle for batteries, B-cycle is Australia’s official battery stewardship scheme, overseen by the Battery Stewardship Council.

We worked with the Battery Stewardship Council to create the B-cycle brand and launch it to market.


Kirby Institute and UNSW co-brand

The Kirby Institute is a world-leading health research institute at UNSW Sydney that works to eliminate infectious diseases, globally.

We helped Kirby to refresh their style guidelines to ensure assets could be mutually on-brand for both Kirby and the University, while maintaining the uniqueness of the Institute.


Greener Places, Great Public Spaces

The NSW Government wants NSW to be the best place to live, work and play. So they created a roadmap to get there, a portion of which is called Greener Places. Great Public Spaces.

We worked with them to craft a compelling narrative and striking visual style to bring the community along the journey of this important public work.


Greener Spaces Better Places

Greener Spaces Better Places is a movement that brings together community, growers, government and business to make Australia’s homes, streets, and suburbs the greenest in the world.

We worked with Hort Innovation to design the campaign visual identity, captured in the Greener Spaces Better Places style guide.


Innovating Energy

The Australian Renewable Energy Agency accelerates Australia’s shift to affordable and reliable renewable energy.

We helped them to define their purpose and develop key messages for each of their key stakeholders, all captured in a concise narrative document.


The book of us

Flourish Australia are the mental health charity for people with lived experience, by people with lived experience. They help those dealing with mental health issues feel supported, meet their everyday challenges and thrive in their lives.

We helped Flourish to refine their organisation’s story, purpose and service offerings in the Flourish Australia Book of Us.


The world needs a new fuel

Fossil fuels are running out. Waste is growing. Fulcrum helps solve both problems by turning household waste into low-carbon jet and diesel fuels.

We helped them boil down the essence of what they do, why and how in this simplified narrative snapshot.


Style guide

For over 40 years, The Diggers Club has been inspiring Australians towards gardening success and growing a sustainable future.

We worked with them to refine and refresh their look and feel for a modern audience. We captured the result in a succinct style guide.


Book of Us

Greening Australia protects, conserves and restores Australia’s landscapes.

We worked with Greening Australia to help them tell their story in a consistent way so that people understand what they’re about and be inspired to partner with them. We also updated their visual identity. Everything was captured in a single, comprehensive Book of Us.


Narrative guide

RHA Australia’s mission is to create a world where ability or time to read is not a barrier to being able to access the printed word. They broadcast newspapers. magazines, books and more live on air.

We worked with RPH to distill the essence of who they are, what they do and why – including elevator pitches and soundbites – all captured in a designed narrative guide.