Building on community and sustainability to drive brand marketing.
Initially, we helped Teachers Mutual Bank to develop a sustainability strategy. ‘A Brighter Future’ was originally conceptualised for internal communications of their sustainability platform. This time round, TMB engaged us to leverage its message and launch it to a consumer market to raise awareness of TMB.
Off the back of the strategy, we’ve developed a creative concept that a passionate audience of educators can identify with. We’ve developed eDMs, posters, booklets, display ads and social media thought leadership pieces.
- Design & collateral
- Brand integration
- Brand campaign