Positioning health and wellbeing at the heart of the Sanitarium brand.
Sanitarium are a company with a history for plant-based nutrition and holistic health & wellbeing. We have been working with them across a range of sustainability and brand projects over the years.
First, Sanitarium asked ROE to help develop their sustainability strategy, taking into account all the great work they’re already doing, and giving them an eye on their medium to long term future too. Over a number of internal stakeholder workshops, we facilitated the development of the strategy, targets and initiatives. We helped them structure working groups, responsible for delivering sustainability targets across the business.
- Sustainability Strategy
- Website Strategy
- Logo and Branding
- Social Media Videos
Australia’s Leading Health & Wellbeing Organisation
Next, Sanitarium wanted their corporate brand and website to reflect their position as one of Australia’s leading health & wellbeing organisations. ROE positioned the Sanitarium corporate brand around Wholicious Living, and developed a new website strategy not just promote their products, but to engage Australians in improving their health & wellbeing.
Social Media Mini Series
Off the back of this work we developed a mini series of inspiring Wholicious Living videos for use across Sanitarium’s social channels. These videos used real people with the addition of engaging fun graphics and supers to promote an entire way of living in a healthy meaningful way.