We helped Greenpeace fight (successfully!) for container deposit legislation in NSW. See the ad that went to #1 on YouTube.

Legislation passed in the Northern Territory making it law for containers to have a container deposit. In short, that means you get a 10c refund for every eligible container returned. It’s a program proven to significantly boost recycling rates.

Coca-Cola challenged the Northern Territory government in court seeking to have the legislation repealed, and won. So, Greenpeace took Coca-Cola to task over the way plastic bottles kill sea life.

The TV advertisement was scheduled to run on Channel 9 but was banned at the last minute creating a social media frenzy.

The TVC went all the way to number one on YouTube and made waves with media all over the world.

What's included:

  • Concept
  • Design & collateral
  • TV ad
  • Digital
1 YouTube hit
1,940,939 YouTube views
50 media stories

Media coverage from around the world:

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