We helped Greenpeace fight (successfully!) for container deposit legislation in NSW. See the ad that went to #1 on YouTube.
Legislation passed in the Northern Territory making it law for containers to have a container deposit. In short, that means you get a 10c refund for every eligible container returned. It’s a program proven to significantly boost recycling rates.
Coca-Cola challenged the Northern Territory government in court seeking to have the legislation repealed, and won. So, Greenpeace took Coca-Cola to task over the way plastic bottles kill sea life.
The TV advertisement was scheduled to run on Channel 9 but was banned at the last minute creating a social media frenzy.
The TVC went all the way to number one on YouTube and made waves with media all over the world.
- Design & collateral
- TV ad