Putting people back into the environment
Greening Australia is one of the most active environmental groups you’ve never heard of.
We’re changing that by helping redefine what they look like, stand for and how they talk about who they are and what they do to donors, corporate supporters and their own people.
Central to the conversation is the value of conservation to people - and the role that people can play in it.
By changing the message to include human benefits, Greening Australia is able to have conversations that other environmental organisations simply cannot.
- Brand strategy
- New look and feel
- Narrative & collateral
Launch materials help the CEO explain the new Greening Australia philosophy and mission to key stakeholders.