It's good for kids to get outdoors...
...and good for business too, if you sell washing detergent. By championing outdoor play and learning, they stand for a cause their audience cares about. And getting kids away from the screens into the great outdoors, not only makes for active, healthy kids but dirtier clothes. A social mission where the business benefits too.
Together with our sister PR agency The Bravery, we’ve helped OMO bring this mission to life in a hugely successful national mass media consumer campaign promoting NFP Nature Play's Outdoor Classroom Day in 2018.
- Report design and copy
- Communications strategy
- Campaign execution via The Bravery
Led by our ambassador, Jessica Rowe, supported by commissioned research and compelling video content, our sister agency The Bravery gained extensive media coverage for the Outdoor Classroom Day: an impressive 145 radio, 83 TV, 17 print and 90+ online pieces.