Step inside your kitchen bin with Veolia’s latest campaign

Waste happens, but what happens to your waste? For the first time, you can spend a day in the life of a discarded tomato and see waste from a whole new point of view – literally. A 360 virtual reality video invites you to immerse yourself in the kitchen bin, travel through waste processing machines (ouch!) and see what it’s like to be turned into lovely, rich compost.

The video is part of Veolia’s latest campaign called Rethinking Sustainability, which uses a new visual identity to bring the waste journey to life.

What's included:

  • Concept
  • Campaign Design & Collateral
  • 360 Video
  • PR via The Bravery

Watch the video

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The campaign's aim is to get people rethinking about their everyday consumption by showing them how their waste can be transformed into something new. 

School Sustainability Challenge

Our sister PR agency, The Bravery, was driving awareness to the campaign through a school sustainability challenge in collaboration with football legends, the Newcastle Jets. The campaign is also supported by a media partnership with the Newcastle Herald and a targeted social media campaign.

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