When Country Road Group was purchased by South Africa’s Woolworths, they came under the umbrella of the Good Business Journey, one of the world’s leading sustainability strategies.

We helped the Country Road Group team localise the strategy for the Australian retail apparel market, then launch it into the business via an event, explanatory collateral and 12 month employee engagement program.

We also created an Instagram campaign encouraging employees to ‘find the heart’ in their every day.

What's included

  • Targets
  • Stakeholder engagement
  • Embedding
  • Launching

Timeline

Kickstart pack

Launch event

#discovertheheart – employee engagement campaign

We also created an Instagram campaign encouraging employees to 'find the heart' in their every day.

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