This two year campaign went all the way to the Chair of UNESCO's World Heritage Committee in Bonn, Germany.
We worked with WWF over two campaigns and two years to draw attention to the issues of shipping and dredging in Reef waters then petition UNESCO with over 500,000 messages of support. The result was a resounding win for both the Reef and common sense in the balance between development and the environment.
- Design & collateral
- TV ad
years of campaigning
Watch the video
See it, save it!
Our work included the world’s first 3D underwater tour of the Reef, in partnership with Google.
In the first year, we created Younesco, a place for the citizens of the world to cast their vote and send a message to UNESCO that a vote like this concerns everyone.