Since 2007.
Because practice
makes purpose.


We’re Australia’s leading sustainability, purpose and impact specialists. Our head office is in Sydney, but our clients hail from all over the world – including Europe, the USA, Asia and Australia.


We are represented in New Zealand and Mexico through international affiliations.

  • Est. 2007
  • Purposely independent
  • Internationally affiliated


Our mission is to make
doing good, good for business.

This means leveraging sustainability and brand purpose for growth. The kind of growth that benefits people and is sustainable in the long term.

We help sustainability leaders lead and beginners begin. We believe that those who help create a better world should be better off in it.

Because we believe in better

We are carbon neutral, green powered
and source our supply chain sustainably.


Sustainability, purpose and impact aren’t just things we do. They’re what we do.

We only work on projects and products that create clear benefit for people and planet. Our clients are from companies, brands, NGOs and government.

Local and global leaders choose us because we can manage an end to end process, from consulting and advisory to purpose-led to-market strategy.

Meet the team

Ben Peacock


Ben is our founder, and has spent the past decade proving that the dark arts of marketing can change the world for the good. If he’s not online, you’ll find him surfing.

Lucy Curtin

General Manager

A mastermind of organisation with an obsession for positive company culture, Lucy leads the Republic team from the front as General Manager.

Chris Houghton

Head of Digital

Chris is our Head of Digital and in-house creative producer, with a background in magazines and digital start-ups. He’s passionate about arts, culture, and new and emerging technology.

Danielle Sellers

Design Director

Bringing over a decade of experience and expertise in design and art direction to her role as Republic’s Design Director, you’ll find Dani’s talented fingertips on pretty much everything that comes out of our creative studio.

Zuzana Zaloudek

Group Head of Creative

Zu thrives on finding nuggets of truth to centre creative stories around. Having worked in New York, London and now Sydney, Zu brings a world of experience to her work at Republic.

Gabrielle Peters


A superstar strategist, Gab is an expert in diving deep into the research and data and emerging with a shiny, gleaning insight – ready to transform companies and comms campaigns.

Josie Fraser


Josie’s strong eye for visual structure, stunning layouts and pursuit of aesthetic perfection brings a high level of sophistication and beauty to the creative team’s work.

Rachel Nicholls


Driven by a passion to create, Rachel love working with brands who are ready to push their boundaries. Rachel specialises in brand identity, digital and social marketing, UI/UX and packaging design.

Eva Kiss


A creative with skills across graphic design, digital design and video editing, Eva brings her passion for everyday activism to her work in Republic’s creative team.

Lauren Scheffers


With extensive experience across digital, social, project management and strategy, Lauren brings incredible attention to detail and commitment to excellence to each and every project she touches.

Meg San Miguel

Project Manager

Passionate about doing good work and doing it well, Meg is an expert at finding the simple in the complex, and turning big ideas into purposeful projects.

Jaime Laird


What do you get when you combine branding and design expertise, a passion for strategy, and a Masters in Environment and Climate? You get a Jaime – Republic’s resident copywriter and prolific plant-mum.

Belinda Bean

Collective Impact Strategist

With her finger firmly on the pulse of societal and environmental trends, Belinda brings together diverse organisations around a shared goal for positive impact.

Kerrianne Poulos

Project Manager

With a background in sustainable architecture, Kerrianne brings her design skills to the table as a Creative Project Manager. She’s an advocate for bringing her own container and a master of guac!

Natalie Huuskes

Sustainability Strategist

Impeccable attention to detail, an insatiable curiosity to understand what makes people tick, and an eye for the aesthetic all come together to make Natalie our perfect communications and engagement strategist.

Vicki Nice

Strategic Director (UK)

Decades of strategic planning experience and a background in Big Ideas creativity have bestowed Vicki an uncanny knack for untangling knotty problems and finding smart solutions.

The family

South Pole

We're part of the South Pole family

The Bravery

Our sister agency focused on social, earned and PR

Garage Sale Trail

We're a co-founder of Australia’s #1 day of community and re-use

Grow It Local

We're a Foundation Partner of Australia’s grow community

Republic of Everyone is cut from unique, creative minds, humane and principled values, and outstanding client services. The result is contemporary brilliance.

Jake Setnicka / Patagonia

Featured insights

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The problem with purpose-led ads

Millennials do prefer brands with purpose so why are so few marketing leaders getting it right