do you believe?

do you believe?

Republic of EveryoneBeijing

You may have noticed we’re in a sustainability revolution.

Everywhere you look these days, there’s a brand or business championing its credentials.

We asked 2,000 Australians to tell us which brands they believe are acting to improve society and the planet; how that impacts what they buy, and who they want to work for; and what convinces them a company is walking the talk.

Read on for a sneak peek of what we found.

And if you can’t wait, you can read the full report here.

Download the report

The good news:

people want brands to act

say businesses have a responsibility to improve social or environmental issues.

And they’re rewarding the ones that do

78%consider a brand’s social and environmental actions when making a purchase.

56%consider a brand’s social and environmental actions when choosing their next place of work.

Now for the bad news:

brands and businesses are failing to meet Australians’ expectations.

But even when companies do act,


of Australians are sceptical

about the social or environmental claims they make.

In fact, almost

3 in 4

can’t name a single brand or business

they believe is helping improve social or environmental issues in Australia.

But some brands are standing out

Want to know if your brand is one of them?

Download the report

We’ve turned the results of this study, a whole lot of real-life case studies and our Three Golden Rules for brands wanting to become sustainability leaders into an easy-read report for brand and marketing professionals. Simply enter your details below and we’ll send it straight to your inbox.

    Want to understand how you can apply these consumer insights to your business?

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