Kathmandu

Helpful or Harmful?

Helping Kathmandu champion responsible travel.

Exploring the world is a wonderful thing, however do we understand the true impact? We’re helping Kathmandu champion the cause by exploring the issue and helping people be better travellers, while having a better time.

We researched the challenge

Then teamed up with investigative journalist, Jan Fran, to talk to the world’s locals.

Watch the trailer (1 min)

Or watch the series

Social campaign to drive viewers and conversation

Media campaign via our sister agency, the Bravery

We saw this and sent it to our global social innovation team as a best practice example of brand-led social issue campaigning

RED BULL

Thank you for sharing the new documentary series and report from Kathmandu. Good to have insight into what they are doing to encourage sustainable travel.

TOURISM AUSTRALIA

The media outcomes for the campaign have been fantastic, and we will continue to advocate for this campaign in anything we participate in as a great example of what people can do to travel for the better.

UNIVERSITY OF SOUTH AUSTRALIA

3

countries visited

10m+

social and media reach

All of which is helping making travel better for the traveller and the world. And giving Kathmandu clear leadership in the cause.

Want to know more or how we can help your brand champion a cause?

Get in touch

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