What if a backpack could change the world?

For UNICEF, supporting children in developing countries often involves giving them a blue backpack. Everything they need to start and succeed at school.

On World Children’s Day, we took the iconic blue backpack and placed it on statues of children across the world.

We coordinated an outdoor exhibition held at Sydney’s world famous Opera House, telling the story of how a simple blue backpack has helped children from 22 countries, from Somalia to the South Pacific.

On social media, we asked parents and children to share what they appreciate about quality education.

And, in doing so, shared the importance of what UNICEF does.


blue backpacks


social and media reach

All of which helps raise awareness of the need and the solution and positions UNICEF as a leader in helping improve access to education around the world.

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