But how do you get them to choose it at the checkout?
First, we brought the issue of overfishing to people’s attention.
Next, we reminded people to look for the ‘Blue Fish Tick’ when buying seafood.
Partnering with industry leaders during Sustainable Seafood Week, we heard from renowned chefs and retailers who explained why it’s so important and gave us great sustainable recipes…
And made some digital stickers that people could use during Sustainable Seafood Week to spread the message on their own channels.
Making love louder than hate
Helping a new generation demand climate action
The little sticker that makes a big impact