Marine Stewardship Council

A Future Full of Fish

Seafood consumers want their seafood to be sustainable.

But how do you get them to choose it at the checkout?

First, we brought the issue of overfishing to people’s attention.


Next, we reminded people to look for the ‘Blue Fish Tick’ when buying seafood.

Partnering with industry leaders during Sustainable Seafood Week, we heard from renowned chefs and retailers who explained why it’s so important and gave us great sustainable recipes…

And made some digital stickers that people could use during Sustainable Seafood Week to spread the message on their own channels.


YouTube views


media and social reach


increase in label awareness among seafood consumers


of viewers said they will now look for the blue fish tick

Media played an important role

So, next time you choose seafood…

Want to know more or how we can help your brand champion a cause?

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