But they don’t always know what makes their clothes so much better for people and planet. Patagonia challenged us to develop a brand campaign that makes sure everyone wearing the logo, knows what makes it special and builds on their mission, “we’re in business to save our home planet”.
Using key garments, we helped build the idea that championing the environment starts with better products.
By shining a light on what makes each garment special.
The campaign is short on words, big on impact.
