We worked with RMIT University to create brand new research on the health and wellbeing benefits of trees and plants. Then we created an app and campaign to help you give your home a brand new healthy look. It won some awards and sold a lot of plants.
Following this success, we built a community around the app’s health, wellbeing and aesthetic benefits – a blog and email newsletter we call the Plant Life Balance Journal.
Just like the app, the journal bridges the gap between online and real life with ‘Plant Tales’ events held in Sydney and Melbourne where the public heard from local experts, meet other plant lovers and sample craft botanical products. Both events sold out and more to come.
We also expanded the Plant Life Balance app’s signature range of looks with fresh new styles.
