When Father’s Day comes around, Salvos Stores want you think sustainable by thinking second hand. But how do you make a second hand gift something people want to give?
We challenged people to send in old photos of their Dads in their heyday, then challenged Salvos Stores’ teams to find that look in-store so people could give their Dad their old look back.
Huge social engagement
In-store and online advertising to support the campaign
